01 · A new website
You need a site that works
From $2,500one time
Custom coded by hand, built for Google and the AI assistants your customers ask first, with every form tested before you launch. You own the domain, the code and the accounts.
Get Coastal Built · Wilmington, NC
Get found on Google
and in AI search.
I build websites by hand, and I fix the ones you already have so Google and AI assistants like ChatGPT actually recommend you. One person, start to finish, right here in Wilmington.
New websiteFrom $2,500, one time
Fix the one you haveFrom $1,500, one time
One personYou always know who's working on it
Anthropic and Google AI trained · Asana Certified Pro · HubSpot Certified · 8+ years in operations
How I can help
Start wherever you are.
Most people come to me for one of these three. Not sure which one is yours? Send me a message and I'll tell you honestly.
02 · Get found
You have a site nobody finds
From $1,500one time
I fix what keeps Google, ChatGPT and the other AI assistants from recommending you, on the site you already have. SEO, AEO and GEO, with a rescan on day 30 so you can see what moved.
03 · Keep it running
You want it looked after
From $397a month
Hosting in your own account, backups, small changes and forms tested every month. Or add a monthly AI search scan with two fixes shipped every month.
The part that changed
Your customers stopped typing keywords into a search bar. They started asking a question out loud and taking the first answer they're given.
If ChatGPT can't read your site, you're not in that answer. You're not ranked badly. You're not there. And you will never see it happen, because nobody bounces off a page they were never shown.
I would have made a hell of a detective. Turns out the wins were always hiding in the details.
Who you'd be working with
Hi, I'm Erin.
I build websites by hand, and I fix the ones people already have so Google and AI assistants actually recommend them. One person, start to finish. You won't get handed off to a project manager, because there isn't one.
I came to this from operations, eight-plus years of making the systems behind small businesses actually work. That's why every form I build gets tested before launch, and why I care more about whether your phone rings than how pretty the homepage is (it'll be pretty too).
I live and work in Wilmington. If you're local, I'm happy to come by and walk you through your site on your own screen. If you're not, Zoom works just as well.
- 8+ years in operations
- Asana Certified Pro
- HubSpot Certified
- Anthropic and Google AI trained
Recent work
Sites I built by hand.
Every piece here is labeled for what it actually is. Right now they are all genuine builds, and concept mockups will say so when I add them.
What a client said
One bar owner, one site, three years of traffic.
“Erin created a wonderful website for my small town bar. Simple yet stylish and packed with information. She made sure every function and link worked, and went above and beyond to help drive traffic to my business. I highly recommend her.”
Kaurie, Bar Owner
1,569Visits in 2025
+56%Year over year
496Straight from Google
Built March 2023. No ads, no retainer, and I have not touched it since launch.
My honest guarantee
What I will and will not promise you.
I will not promise you a number one spot on ChatGPT, because nobody honest can.
Here is what I will promise: you will see the design direction early, I revise until you genuinely love it, and if I cannot build you a site you are proud to send people to, you don't pay.
I control the work, so I can stand behind the work.
Questions? I figured.
The ones I actually get asked.
How do you compare to an agency?
A small agency will quote you five to twelve thousand for a five page site and take six to eight weeks, because you're paying for a project manager, a designer, a developer, and the meetings between them. You get one person who does all three, so it costs less and moves faster. What you give up is bench depth. If you need a team of six, hire a team of six.
What do you mean by SEO and AEO ready?
SEO is the groundwork that lets Google find and rank you: real titles and meta descriptions, clean URLs, a sitemap, optimized images, mobile-first layout, fast load, semantic HTML. AEO is the newer half, and it's what lets AI answer engines like ChatGPT, Perplexity and Google AI understand and cite your business: a full schema graph, crawler access, consistent listings, and pages structured to answer real questions instead of just holding keywords. Both are in every build at no extra charge. Most shops either skip the AEO half or bill it separately.
Does optimizing for AI search actually work?
Partly, and I'll be straight about which parts. Most of what gets sold as AI optimization is good fundamental SEO with a new name. The groundwork genuinely helps, and it's included. What actually separates a real service from a rebranded one is measurement, because almost nobody shows a client whether they appear in ChatGPT or Perplexity when someone asks a buying question. That's what Visibility Care does. If someone quotes you a big one-time fee for AI optimization with no ongoing measurement attached, ask them what they'll show you in month two.
What if I already have a site?
Then you have two options. If the site is basically sound and nobody can find it, Found By January fixes it in thirty days without a rebuild, from $1,500. If it needs rebuilding, I rebuild it. I keep what works, fix what doesn't, and restructure it so both Google and AI search can read it. Rebuilds cost the same as a new build, never less, because inheriting someone else's content decisions and redirects is more work than starting clean, not less.
Free, no call attached
5 Reasons You're Losing Clients
And you would have no way of knowing. Eight pages, five problems you can diagnose on your own site this afternoon, and the fix for each one written out.
- Why people land on your site and leave in four seconds
- The contact path that quietly drops messages
- What an AI assistant reads when someone asks it who does what you do
- The proof a stranger looks for and cannot find
- What to fix first when you can only fix one thing
Send me the guide
Straight to the download, and I email you a copy too. Two short follow-ups come after it, and every one has an unsubscribe link.