Pricing | Get Coastal Built

A new website

Pick a size. Then make it yours.

Every build is custom coded by hand, by me. Here's everything that comes with each one.

Tier 01

Coastal Starter

$2,500one-time

For a focused business that needs to exist properly online.

Live in 10 business days

Up to 5 pages, custom coded
All the SEO, AEO and GEO groundwork below
Working contact or booking form, tested
Domain and hosting set up in your own accounts
2 rounds of revisions
30 days of fixes after launch

Let's talk

Coastal Signature

$4,500one-time

For a business with real services to explain and real competitors to beat.

Live in 15 business days

Up to 10 pages, custom coded
Everything in Starter
Every page labeled for Google and AI, not just the homepage
Pages structured to answer real buying questions
Every page tested for speed and on phones
2 rounds of revisions
30 days of fixes after launch

Start my build

Tier 03

Site + System

$5,500one-time

For when the website was never really the problem.

Live in 20 business days

Everything in Signature
Booking wired to your actual calendar
Payments wired to your actual bank
CRM or email platform connected
Follow-up sequence built and tested
A site and a system that catches leads

Let's talk

Paid 50% to start and 50% at launch. And if I can't build you a site you're proud to send people to, you don't pay.

In every build, no upcharge

This comes with all three, not as an add-on.

SEO groundwork

Built so Google can read every page (clean code, real headings)
Your own title and description on every page in Google results
Every photo described for Google and screen readers (alt text)
A map that tells Google every page exists (sitemap)
Under two seconds to load on a phone
Old links keep working, so you keep the ranking you already earned

AEO groundwork

Your name, services, hours and FAQs labeled in the code Google and ChatGPT read (schema)
ChatGPT and other AI tools allowed to read your site, not blocked by accident
Business name and listings made consistent everywhere
Pages written to answer the questions your customers actually ask
A plain summary of your business written for AI tools (llms.txt)

And it actually works

Every form submitted and confirmed before launch
Two rounds of revisions
30 days of fixes after you go live
You own the domain, the code, and the accounts

Need more pages than your tier? Each extra page is $350.

Get found, on the site you already have

The AI Visibility Fix.

Priced by how many pages actually need changes, not by how big your site is. Your free scan tells me the number before you commit, so the quote is fixed.

Up to 10 pages

Starter

$1,500one-time

The fix, on the site you already have.

A summary written for AI tools, so they know exactly what you do (llms.txt)
Your key pages labeled so Google and AI read them right (schema)
Your FAQ and key copy rewritten to answer what people ask AI
Rescanned so you can see what moved

Start with the free scan

Most sites

Up to 25 pages

Standard

$2,400one-time

The same fix, across more of the site.

Everything in Starter, across more of the site
AI tools allowed to read your site, not blocked by accident
Your Google Business Profile and directory listings lined up
Rescanned so you can see what moved

Start with the free scan

25+ pages

Full

from$3,600one-time

For a bigger site, or one that needs sorting first.

Everything in Standard
A messy site sorted out first, so the fixes stick
Rescanned so you can see what moved

Start with the free scan

On a deadline? Found By January is the same fix, measured before and after, in thirty days. If the number hasn't moved, the first month of Visibility Care is free.

Smaller first steps

The AI visibility scanUp to 25 pages, your AEO, GEO and SEO score, results by emailFree

The Site TeardownFifteen minutes of me going through your site out loud, plus a written fix list ranked by what each problem is costing you. Credits in full against a build started within 60 days$297

The Full Visibility DashboardEvery page scored on all three, every fix ranked by impact, with the reasoning behind each one$297

Keep it running

Pick the level of watching you want.

Both plans work on a site I built or the one you already have. Month to month, 30 days notice to cancel.

Site Care

$397/mo

Keep it current

Hosting set up in your own account, so you own it
Uptime, daily backups and security patching
Small content and copy changes
Page speed watched, so the site stays fast
Forms tested monthly, because they break quietly

Start Site Care

Visibility Care

$697/mo

Keep it found

Everything in Site Care
A monthly AI search scan across ChatGPT, Perplexity and Google AI
A written report: which buying questions you show up for, and who wins the rest
Two fixes shipped every month, named in the next report

Start Visibility Care

Build it your way

Add what you need. Skip what you don't.

No bundles you didn't ask for. No line item you can't opt out of. If you already have copy and photos, you keep that money.

Copywriting in your voice, up to 5 pages$750

Copywriting in your voice, up to 10 pages$1,250

Extra page beyond your tier$350

Logo or brand mark$850

Brand identity: logo, colors and type$1,250

Booking integration$600

Payment button or link$250

Payment integration, wired checkout$750

CRM connection$900

Blog setup$500

Four SEO blog posts in your voice$900

Photo sourcing and curation$300

Extra revision round$300

Built on Squarespace or WordPress so your team can edit itOn your quote

Rush, a hard date regardless of when content lands+25%

Every price, in one place.

Pick a size. Then make it yours.

Coastal Starter

Coastal Signature

Site + System

This comes with all three, not as an add-on.

The AI Visibility Fix.

Starter

Standard

Full

Smaller first steps

Pick the level of watching you want.

Site Care

Visibility Care

Add what you need. Skip what you don't.

Tell me about your business and I'll tell you honestly.